News
06.01.2007Protecting Your Brand
Lots of e-tailers never imagine doing business on a national or global scale when they set up shop on the Internet but they don't call it the World Wide Web for nothing. While easy access to broad markets breeds success, it also increases your exposure, which in turn, may result in threats to your company's brand.read more >>
03.01.2007Windows Live Search: Trying to Catch Google
In an attempt to gain a more significant portion of the search market, earlier this year Microsoft launched its revamped MSN Search engine, under the Windows Live Search name. In November the company followed up with a rather large online marketing campaign. Despite its efforts, however, a search-share rankings report for November, just released by Nielsen/NetRatings, shows that Google is still ahead of the pack with a 49.5 percent share.read more >>
29.12.2006Keep On Rocking On The Free World Wide Web
With the New Year here, it's time to spice up your site by adding new e-commerce services and tools. In a Web 2.0 world where hosted applications continue to flourish, there's plenty of goodies available that can make your life easier and many of them are free.read more >>
24.12.2006Stocking Stuffers: Tools and Tips
To help you get through the busy holiday season, today we report on two tools you can use right away to help run your business more efficiently, as well as provide some tips on how to spot Scrooges who are trying to bilk you with bogus transactions and suggest a way to gain local exposure for your Web shop.read more >>
18.12.2006Make Pay-Per-Click Pay Off
Pay-per-click campaigns are fast becoming standard strategy for Web shop owners who want to drive traffic to their sites. However, an alarming number of e-tailers fail to follow through by evaluating the effectiveness of their advertising plans because they simply don't know how.read more >>
11.12.2006Who is Your Buddy? A New Social Shopping Site
A new e-commerce site called Buddy Shopping that lets consumers peruse products online simultaneously with friends launched today with the promise to offer a viable new channel for Web shop owners. Though there are features specific to the site that e-tailers can take advantage of which we'll cover after we explain how the site works most online shop owners won't have to do a thing to be included in the Buddy Shopping service.read more >>
04.12.2006The Day After: Many Happy Returns
If you're going to put merchandise on sale, hold a few popular items to the side and instead of marking down the price, see if any one doing a return would be willing to make a deal. For example, if someone wants to return a $50 item and you were going to mark a $75 item down for clearance, see if the returning customer would like to make a deal for an item that will cost about the same but would, instead, be something they really want.read more >>
30.11.2006DIY SEO: Four Rules for High Rankings
For online businesses getting that all-important top or top three ranking on the major search engines often feels like the quest for the Holy Grail.But Internet marketing expert Jason Baer, senior director at Mighty Interactive which just re-launched its Web site to make it more search engine friendly, says to succeed you just need to follow four simple rules.read more >>
22.11.2006Channeling Your Energy into Sales Strategy
E-tailers don't have to wait until CyberMonday for the official onslaught of holiday shopping, according to the latest survey on gift-buying habits, because it's starting this weekend. Almost six out of 10 online shoppers report that they'll do some holiday online shopping during Thanksgiving weekend, the study says, with 42 percent of those saying the day they plan to do the most e-tail therapy is Friday.read more >>
16.11.2006Google Checkout Freebie
Somehow, Internet commerce maintains this high concept and of-the-future aura. Maybe it's all the jargon, like dot com or intention marketing. But don't let them fool you, these companies are just hawking product. Take a look around this holiday season and you'll see that Internet companies are as capable of a price war or bargain bonanza as any furniture store or used car dealership out there.read more >>
